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Information Capitalism: Data Mining for Valuable Information
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2003 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

We have conducted a study on how ICA can increase its knowledge about customer in order to increase sales of both the distributors own brands (ICA labels) and other brands in the store. The procedure is to analyse one ICA store database by executing a basket analysis, and simultaneously apply a customer capitalism mindset to the process. The analytical method is Data Mining and consists of the CRISP-DM data processing method’s six phases: business understanding, data understanding, data preparation, modelling, evaluation and deployment.

Place, publisher, year, edition, pages
2003.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-3867OAI: oai:DiVA.org:su-3867DiVA: diva2:193248
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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