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Ingrediensvarumärkning med design som ingrediens
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2003 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Denna magisteruppsats behandlar ämnet ingrediensvarumärkning med design som en ingrediens. Syftet med arbetet är att studera hur företag kan differentiera associationerna i sin varumärkesidentitet med hjälp av ett ingrediensvarumärke. I sammanhanget tas andra centrala aspekter för undersökningen upp så som semiotik, varumärkesidentitet och brand equity.

Place, publisher, year, edition, pages
2003.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-3945OAI: oai:DiVA.org:su-3945DiVA: diva2:193339
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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