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When less is more: The competitiveness of low-cost airline strategies in Sweden
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2003 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This thesis investigates the dynamic and changing setting of the airline industry. The focus is the entrance of the low-cost airlines and the problem area defined is the competitiveness of the low-cost airline strategy. The purpose of the thesis is to map the configuration of the low-cost airline strategies applied in Sweden, and to explore the impacts of the strategy on the competitive situation.

Place, publisher, year, edition, pages
2003.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-3956OAI: oai:DiVA.org:su-3956DiVA: diva2:193351
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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Language
  • de-DE
  • en-GB
  • en-US
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Output format
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