Brand Valuation: A Guide to Brand Valuation Methods
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
This thesis is meant to be an introduction to the brand valuation methods existing today. We found this topic interesting since brand valuation, now days, is a crucial issue in, for example, the area of company valuation. Since companies’ focus the last decades have changed, from production towards knowledge and customer service, we were intrigued to expand on if and how the valuation methods had changed during the same time. As a result, the aim of this thesis became to describe and evaluate these existing brand valuation methods.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-3960OAI: oai:DiVA.org:su-3960DiVA: diva2:193362