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Brand Valuation: A Guide to Brand Valuation Methods
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2003 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This thesis is meant to be an introduction to the brand valuation methods existing today. We found this topic interesting since brand valuation, now days, is a crucial issue in, for example, the area of company valuation. Since companies’ focus the last decades have changed, from production towards knowledge and customer service, we were intrigued to expand on if and how the valuation methods had changed during the same time. As a result, the aim of this thesis became to describe and evaluate these existing brand valuation methods.

Place, publisher, year, edition, pages
2003.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-3960OAI: oai:DiVA.org:su-3960DiVA: diva2:193362
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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