Behind the Brand: A case study of Vodafone Sverige AB
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
The aim with this thesis is to ascertain how company management has succeeded in assimilating the company vision and the core values of the brand to the employees of an organization. To fulfill the purpose, a case study has been conducted at Vodafone Sverige AB. The case study included qualitative interviews and observations at the company premises.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-3984OAI: oai:DiVA.org:su-3984DiVA: diva2:193395