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Tangible Corporate Strategies
Stockholm University, Faculty of Social Sciences, School of Business.
2003 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Designers and design consultants are increasingly finding that they are required to service their clients using procedures that derive from business and marketing disciplines. These techniques, known as design strategy, allow business enterprises to introduce a product or service that shows transparency in their own business ambitions and values, empathy towards customer needs, and constitency when communicating all of the above through visual expression. The prupose of this report is to describe to the reader what design strategy is and how practioners, such as design consultants, could apply it in practice to bring added value to their customers.

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Business Administration
URN: urn:nbn:se:su:diva-4000OAI: diva2:193414
Available from: 2007-01-05 Created: 2007-01-05

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