Ingredient co-branding of private labels: From a consumer derived management perspective
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
This dissertation concerns ingredient co-branding of private labels from a consumer derived management perspective. Specifically, the research question was: how could manufacturers use ingredient co-branding to launch private labels with retailers?
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IdentifiersURN: urn:nbn:se:su:diva-4078OAI: oai:DiVA.org:su-4078DiVA: diva2:193502