Corporate Branding: The implications of Brand Architecture
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
The purposes of this thesis is to identify and anayse currently used brand architectures and how these affect the opportunities for corporate branding in the researched companies. The Australian automobile industry is chosen for the study.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-4209OAI: oai:DiVA.org:su-4209DiVA: diva2:193672