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Inträdesbarriärer för varumärken
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2003 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Den här uppsatsen tar utgångspunkten ifrån att nya varumärken har svårt att etablera sig. Vi koncentrerar oss på ekiperingsbranschen i Sverige, närmare bestämt marknaden för jeans, kläder och glasögon. Vilka är de inträdesbarriärer som nya varumärken möter vid etablering?

Place, publisher, year, edition, pages
2003.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-4232OAI: oai:DiVA.org:su-4232DiVA: diva2:193695
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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