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Innovationscykler inom snabbmatsindustrin: Exemplet McDonalds
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2003 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Snabbmatsbranschen med McDonalds i spetsen har vuxit fram de senaste 50 åren och framgången har varit enorm. Men från att ha varit en pionjär och marknadsledare inom branschen har McDonalds nu hamnat i ett läge av stagnation och tillbakagång med negativa resultat och nedläggande av restauranger.

Place, publisher, year, edition, pages
2003.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-4250OAI: oai:DiVA.org:su-4250DiVA: diva2:193718
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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