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"I am being bought, therefore I am": A study on Brand Identity
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2003 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Brand identity has become a central topic in the branding, but little theoretical reflection has been conducted upon the complexity of the concept. In general terms, the focus has been mainly on the brand identity as an internal creation of management. We question weather brand identity can depend only on how managers form it to be?

Place, publisher, year, edition, pages
2003.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-4270OAI: oai:DiVA.org:su-4270DiVA: diva2:193740
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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  • apa
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