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Focusing on Six Hypothetical Marimekko Co-Branding and Brand Extension Scenarios
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2003 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The problem of the study was how Marimekko’s customers do evaluate the hypothetical brand extensions. What are the potential new categories that will be accepted by the customers?

Place, publisher, year, edition, pages
2003.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-4317OAI: oai:DiVA.org:su-4317DiVA: diva2:193798
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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