Focusing on Six Hypothetical Marimekko Co-Branding and Brand Extension Scenarios
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
The problem of the study was how Marimekko’s customers do evaluate the hypothetical brand extensions. What are the potential new categories that will be accepted by the customers?
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-4317OAI: oai:DiVA.org:su-4317DiVA: diva2:193798