An image says more than a thousand words: An investigation of charity marketing
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Can you tell us what distinguishes the Red Cross from Save the Children? Or Save the Children from Unicef? An ad analysis one of us did in the Ethical Investigations in Marketing course at Stockholm’s University of Lutherhjälpen’s “Lag Syd” (Team South) campaign, was very much the starting point of our master thesis. The ad created an interest for charity organisations’ marketing communication in print and outdoor ads.
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IdentifiersURN: urn:nbn:se:su:diva-4322OAI: oai:DiVA.org:su-4322DiVA: diva2:193804