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An image says more than a thousand words: An investigation of charity marketing
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2003 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Can you tell us what distinguishes the Red Cross from Save the Children? Or Save the Children from Unicef? An ad analysis one of us did in the Ethical Investigations in Marketing course at Stockholm’s University of Lutherhjälpen’s “Lag Syd” (Team South) campaign, was very much the starting point of our master thesis. The ad created an interest for charity organisations’ marketing communication in print and outdoor ads.

Place, publisher, year, edition, pages
2003.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-4322OAI: oai:DiVA.org:su-4322DiVA: diva2:193804
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • en-US
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