Småföretags tillväxtproblem: Hur kan IT-företaget expandera?
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
This thesis deals with difficulties concerning growth within a small-sized IT consultancy company. The main purpose is to provide recommendations in order to help the company to expand organically. In the first part, interviews have been conducted to analyse the company in a broader perspective, this in order to identify the main growth barrier based on theory. Thereafter, according to the identified growth barrier, recommendations have been presented regarding relationship marketing and sales. The main conclusion is that the company has to work in a more structured way with marketing and selling which require a change in the organisational structure.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-4357OAI: oai:DiVA.org:su-4357DiVA: diva2:193841