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JC:s, H&M:s och Lindex etablering i Tyskland: En utvärderande studie av effekterna och resultatet av valda strategier och felaktiga beslut
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2003 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

This bachelor thesis is a study of International Marketing and the effects and results of decisions made during establishment of three Swedish clothes companies in Germany. The study focuses on three major Swedish clothing companies Hennes & Mauritz, Lindex and J&C . Several interviews have been made with directors and personnel from each company. All personnel chosen for the interviews are well informed about the German market and the company’s decision making.

Place, publisher, year, edition, pages
2003.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-4409OAI: oai:DiVA.org:su-4409DiVA: diva2:193905
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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