Swedish Born Globals: Internationalisation Behavior of Swedish Born Global Companies
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Internation marketing is said to be a more complex matter than domestic marketing due to several challenges emanating from issues such as physical distance and cultural differences, as well as other issues unique for the area of International Marketing. This study aims at examing one of the models formed in a Finish study, considiring the network as an important issue for the Born Global companies. The purpose of the thesis is to contribute towards an increased knowledge and understanding regarding the phenomen of Born Blobal in a Swedish context using the 3D PLC model.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-4470OAI: oai:DiVA.org:su-4470DiVA: diva2:193999