The Internationalisation of Culture Based Business: Informal Networking, Endorsements and Agreements
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
The influence on national cultures of international business is an important new field of study. Conflicts are already apparent between homogeneity and global standards on the one hand, and cultural identity and national values on the other.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-4556OAI: oai:DiVA.org:su-4556DiVA: diva2:194116