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WEb customizing in electronic commerce
Stockholm University, Faculty of Social Sciences, School of Business.
2003 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The Web has brought a new marketing media for on-line retailers, and new possibilities to tailor the purchasing process have emerged.

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Business Administration
URN: urn:nbn:se:su:diva-4557OAI: diva2:194117
Available from: 2007-01-05 Created: 2007-01-05

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