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Produktdesign som ett strategiskt konkurrensmedel på bilmarknaden
Stockholm University, Faculty of Social Sciences, School of Business.
2003 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syftet med studien är att beskriva hur design kan utgöra en viktig del och influens i de internationella strategierna.

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Business Administration
URN: urn:nbn:se:su:diva-4606OAI: diva2:194179
Available from: 2007-01-05 Created: 2007-01-05

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