Kingsoft v. Microsoft; the king fights back: Management of IP portfolio in China
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
The purpose of the thesis is to investigate the models applicable to the management of an IP portfolio in China. The changes in the Intellectual Property legislation in China after the WTO accession have inevitably changed the way knowledge-based companies do business in the chinese market. Models of management applicable in Europe, U.S. and Japan are recognisable in the management strategies of two software companies: Microsoft and Kingsoft. The way they chose to manage their Intellectual Property portfolio has been decisive for their placement in the chinese software market. Microsoft's aggressive IP strategy has led to its marginalisation while Kingsoft's deep chinese IP mentality has given it a leader's role in the market.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-4650OAI: oai:DiVA.org:su-4650DiVA: diva2:194235