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Audio books: An Alternative to Reading
Stockholm University, Faculty of Social Sciences, School of Business.
2004 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This thesis is of an exploratory character. Its purpose is to facilitate understanding of leisure activity reading, the meaning and motivations for reading and reading habits. This thesis considers a consumer’s perspective, with a focus on time. It further considers the needs and attitudes of consumers towards reading books as opposed to listening to audio books.

Place, publisher, year, edition, pages
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Business Administration
URN: urn:nbn:se:su:diva-4673OAI: diva2:194258
Available from: 2007-01-05 Created: 2007-01-05

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