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The Adventurous Generation: A Target Group Study about Travelling Swedish Seniors and Thailand
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2004 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Today’s seniors are healthier than earlier generations; they live longer and they travel more. Thailand is a country which has a lot of potential for senior travellers with its tropical climate, exotic nature and rich culture. It is also becoming a destination for rehabilitation which in combination with reasonable economic living costs, are attractive incentives for longer stays for travelling seniors.

Place, publisher, year, edition, pages
2004.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-4695OAI: oai:DiVA.org:su-4695DiVA: diva2:194280
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
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  • en-US
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Output format
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