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A Study of the Factors Affecting Consumer Confidence: The Consumer Decision Model Applied to the Jeans Market in Stockholm
Stockholm University, Faculty of Social Sciences, School of Business.
2004 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Denna studie analyserar konsumentbeteende på jeansmarknaden i Stockholm. Genom användning av Howards Consumer Decision Model, så ämnar studien fastställa de komponenter som utgör konsumentförtroende. Konsumentförtroende beskrivs som konsumentens grad av tillit till sin egna förmåga att bedöma en produkts kvalitet.

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Business Administration
URN: urn:nbn:se:su:diva-4709OAI: diva2:194299
Available from: 2007-01-05 Created: 2007-01-05

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