Namaste Ikea: Greetings Ikea
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
As business students at Stockholm University we were interested in marketing and globalisation. How companies are surviving in this globalised world. This globalised world has made it possible for us to identify with the products we use and become a part of it. One country that has always been considered as enigmatic, exotic as well as culturally rich is the country India. For a country, that has the world’s largest growing middle class; foreign investors have always wanted to be a part of this growing demand.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-4730OAI: oai:DiVA.org:su-4730DiVA: diva2:194337