Distribution of new high-end product categories: A study of European floor care retailers
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
This master thesis presents a study of floor care distribution channels in a number of European markets. The thesis has been accomplished in cooperation with Electrolux and only the existing channels have been studied. To cover the European market, seven markets have been chosen to represent different regions. The retailers have been divided into eight categories: hypermarkets, retail chains, large specialists, department stores, buying groups, mail order, hard discounters and supermarkets. In each market, one retailer in each category has been chosen. In addition to this broad study, an in-depth study has been made in the Swedish and the French markets.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-4745OAI: oai:DiVA.org:su-4745DiVA: diva2:194357