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Growth, Expansion and Internationalisation: A Case study of Coffeehouse by George concerning the coffee shop market, brand issues and the franchise concept
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2004 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This thesis looks upon the topics Growth, Expansion, Internationalisation, Franchising and Brand issues from Coffee shop market perspective. During the nineties the concept of Coffeehouses and Coffee shops with numerous units across the country have been established and expanded. These Coffeehouses has taken over more and more characters belonging to the restaurant business, such as the concept of quick lunch and have grown to be an important social spot of the society. Not many studies have been made around this topic; therefore the importance of doing a study of this kind has been of great interest for us.

Place, publisher, year, edition, pages
2004.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-4801OAI: oai:DiVA.org:su-4801DiVA: diva2:194439
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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