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Politisk Konsumtion: Hur arbetar företagen med den politiske konsumenten?
Stockholm University, Faculty of Social Sciences, School of Business.
2004 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Uppsatsen undersöker hur politisk konsumtion har ändrat företaget att arbeta på. Förs och främst hur arbetar de undersökta företagen med den politiske konsumenten. Dagens konsumenter blir mer och mer etisk/ekologisk medvetna, hur förhåller sig de undersökta företagen till det.

Place, publisher, year, edition, pages
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Business Administration
URN: urn:nbn:se:su:diva-4802OAI: diva2:194440
Available from: 2007-01-05 Created: 2007-01-05

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