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In bed with China: A case study of a Swedish bed manufacturer entering China
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2004 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

After two decades of exceptional growth, China has become a major player in the world economy. Today many small companies are attempting to enter China. The purpose of this paper is to get a better understanding of the internatinalization process undertaken by SME's. To attain our purpose, one small company has been studied and analyzed through a model based on excisting theories regarding internationalization, marketing and culture. Information is interpreted and processed mainly throug our pre-understandings and excisting knowledge. Therefore, the scientific perspective used in this study can be interpreted as hermeneutic.

Place, publisher, year, edition, pages
2004.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-4816OAI: oai:DiVA.org:su-4816DiVA: diva2:194455
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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