From Business Intelligence to Intelligent Business: A holistic study of how large, Swedish corporations have organized their BI operation
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Success in business is becoming more and more a matter of anticipating and capitalizing on the fundamental changes in the business environment. The constant turmoil of today’s markets has made almost every large company in the West aware of the necessity of gathering business intelligence. However, many do not yet understand the role and scope of intelligence, or the skills required of their intelligence experts. This thesis examines how large, Swedish corporations are using business intelligence to run their businesses more efficiently, but also what challenges BI managers face when trying to build a successful BI operation. Key features of the BI operations are identified and success factors and inhibitors are revealed. The thesis illustrates that the success of the BI operation is very much dependent on the structure of the function and the quality of the processes involved. Another general conclusion is that in order for the BI unit to have impact on strategic decisions, intelligence must be high on strategic thrust and decision relevance, otherwise the BI function will end up being a toothless information center, low on influence and effect. The key is developing and using business intelligence in an ‘intelligent’ way.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-4822OAI: oai:DiVA.org:su-4822DiVA: diva2:194465