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Dusk in the Middle Kingdom: A Pharmaceutical Company's need to create a balance between Personal Selling, Politics and Regulations
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2004 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This thesis will discuss the questions of what problems occur when a western pharmaceutical company enters the Chinese market? How has AstraZeneca dealt with these problems and how does the company profile itself towards the Chinese market?

Place, publisher, year, edition, pages
2004.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-4860OAI: oai:DiVA.org:su-4860DiVA: diva2:194517
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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CiteExportLink to record
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  • apa
  • ieee
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  • de-DE
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