Dusk in the Middle Kingdom: A Pharmaceutical Company's need to create a balance between Personal Selling, Politics and Regulations
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
This thesis will discuss the questions of what problems occur when a western pharmaceutical company enters the Chinese market? How has AstraZeneca dealt with these problems and how does the company profile itself towards the Chinese market?
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-4860OAI: oai:DiVA.org:su-4860DiVA: diva2:194517