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Varumärkens påverkan på individen, en fallstudie av Harley Davidson
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2004 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

I denna uppsats undersöker vi, samt redogör för, de skillnader som råder mellan ägare av Harley Davidson-motorcyklar samt ägare av motorcyklar av annat fabrikat. Vi har även undersökt vad det är som Harley Davidson-ägare finner så speciellt med varumärket.

Place, publisher, year, edition, pages
2004.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-4914OAI: oai:DiVA.org:su-4914DiVA: diva2:194592
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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