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Marknadsplaners betydelse inom det svenska turistfrämjandet
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2004 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Inom det svenska turistfrämjandet har det under årens lopp skett ett flertal organisationsförändringar. Genom politiska beslut har man förändrat ekonomiska och politiska målsättningar, samt organisationernas uppgifter inom det turistfrämjande arbetet. Man kan fråga sig om organisationerna utvecklats med tiden så att de i större utsträckning än tidigare lyckas attrahera turister till Sverige.

Place, publisher, year, edition, pages
2004.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-5133OAI: oai:DiVA.org:su-5133DiVA: diva2:194878
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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