Now it is Korea’s turn: An International Approach: A descriptive study of Korean automobile companies in Sweden
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Sweden is a stabile market and the country is a member of the European Union. The Swedish market has thus had to adjust in order to allow for augmented competition in various markets. In addition, most of the national markets have had to internationalize themselves in order to conform to international standards. The automobile industry is one industry that has quickly dismantled to allow for other international actors to achieve admittance to the profitable Swedish market. Internationalization encourages both competition and a wider product selection for the customers. Korean automobile companies have started to see the prospective in the Swedish market and have decided to contribute to the development of the current market. They may provide an affordable alternative to present customers. The purpose of the thesis is to examine the internationalization process for Korean automobile companies in Sweden. Our research questions are the following: Why do Korean automobile companies internationalize? What can these companies gain in advantage by establishing their business in Sweden? The philosophy of science of our thesis is based on the hermeneutic perspective and we have also utilized an inductive approach. We would like to attain a more perceptive understanding of why Korean automobile companies internationalize and what these firms may gain in advantage by establishing their business in Sweden. We have thus conducted several interviews with both firms and with a representative from a national trade organization.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-5137OAI: oai:DiVA.org:su-5137DiVA: diva2:194882