Managing the sales process
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
On the business-to-business market, personal sales can often be accountable for as much as 14 percent of the company costs, and nearly all of the revenues. Hence the department of sales must be considered to be one of the most important departments within a company. Despite this fact, there has been very little written about the involvement of company management in the sales process.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-5188OAI: oai:DiVA.org:su-5188DiVA: diva2:194941