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Lojalitetsprogram: -ur ett kundperspektiv
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2004 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Dagens konsumenter möter ett stort antal lojalitetsprogram. Programmen är ett betydande led i konsumenthandelns relationsmarknadsföring och är alla utformade med liknade komponenter. Konsumenterna är ofta anslutna till flera olika program, dessutom är det vanligt med medlemskap i olika företags lojalitetsprogram inom samma bransch.

Place, publisher, year, edition, pages
2004.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-5218OAI: oai:DiVA.org:su-5218DiVA: diva2:194978
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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