Why did the merger succeed?
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
There are many mergers being made today, but also many failures among those mergers. The purpose of mergers is to gain synergies, increase market shares and get the advantage of one less competitor. However only focusing on the financial aspects of a merger and forgetting about the non-financial aspects might be hazardous. Awareness of cultural differences and similarities and being able to communicate this to the whole organization is crucial. The purpose of this thesis was to understand why Cloetta and Fazer succeeded where many others failed. We conducted qualitative interviews with managers from both former Cloetta and Fazer. The synergies and cultural similarities, especially the language, were the most critical factors to make this merger successful. These factors provided a solid foundation for the people involved to cope with the cultural differences within the new organization. Other important factors we have found are the former collaboration and the communication of common goals.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-5264OAI: oai:DiVA.org:su-5264DiVA: diva2:195039