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Köp - och konsumentbeteende: En undersökning om skillnader och faktorer som påverkar konsumenters köpbeteende vid inköp av vitvaror på Internet och i fysisk butik.
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2004 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syftet med denna uppsats är att kartlägga köp-och konumentbeteendet hos Internethandlande konsumenter och ställa det i jämförelse med vårt traditionella köpmönster inom vitvarubranchen.

Place, publisher, year, edition, pages
2004.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-5306OAI: oai:DiVA.org:su-5306DiVA: diva2:195099
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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