The Grey Hunt: Some preliminary thoughts on how Construction Equipment companies can fight back the unauthorized sales of spare parts
Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Grey market goods are genuine goods being sold through unauthorized distribution channels. This phenomenon is becoming a vital problem for companies in several industries since it affects many areas. The purpose of this thesis is to explore grey market in the construction equipment industry by studying the case company Volvo CE. The research is made in a qualitative manner supported by theoretical framework concerning strategies that limit the grey market sales of a company’s goods.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-5318OAI: oai:DiVA.org:su-5318DiVA: diva2:195112