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The Mexican Way: A Master-dealer/Sub-dealer concept
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2004 (English)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Volvo Construction Equipment is one of the world’s five leading construction equipment manufacturers. The company wants to strengthen the dealers in Latin America and has therefore started a marketing-hub structure in Latin America. The dealers in Europe have been organised in a hub structure for several years and have a stronger market share than Volvo CE in Latin America. The European model is therefore seen as a good model to learn from.

Place, publisher, year, edition, pages
2004.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-5349OAI: oai:DiVA.org:su-5349DiVA: diva2:195152
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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