The China Challenge: Mastering the art of pricing
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
This thesis investigates Swedish companies’ pricing strategies and how the competitive situation is perceived in China. In order to analyse Swedish companies’ pricing strategies and the Chinese market, economic theory consisting of pricing and pricing strategies, international marketing, supply chain management and industrial marketing are implemented. Cultural theories are in addition applied in order to gain a cultural perspective and understanding. The result of this study is a construction of a pricing model comprised by four different factors, developed in order to suit the aim of this thesis which is to illustrate the process determining price and the context in which pricing decisions should be made in China.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-5371OAI: oai:DiVA.org:su-5371DiVA: diva2:195184