A Journey toward VoD: -The Distribution Logic of a Digital World
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
The main premise of this thesis work proposes that the distribution logic of the film industry is and will be shifting towards on-demand distribution logic rather than the mass-market distribution logic, a model that in some aspects may already have peaked. In order for the present distributor to survive this shift, they will need to reinvent their current functions. This paper offers a framework to understand the ongoing shifts, gives advice for long term strategic consideration and it describes effects on the film’s life cycle.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-5383OAI: oai:DiVA.org:su-5383DiVA: diva2:195202