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The Impact of Culture: A Study about the Importance of Culture in Business Interactions between the U.S. and Argentina
Stockholm University, Faculty of Social Sciences, School of Business.
2005 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Trade and business interactions between different nations and cultures are increasing for every year. The purpose of this thesis is to illustrate the impact of culture in business interactions between the U.S. and Argentina by studying the two cultures. The purpose is also to use the knowledge attained in the previous step to show ways to facilitate business relations between the two countries regarding the effect and the impact of culture. The thesis is carried out as a hermeneutic study with qualitative stages, meaning with interviews. These interviews cover four topics; Communication Habits, Group Dynamics, Business Habits, and Cultural Understanding. These topics and the questions are all based on different theories and previous cultural studies. To increase the researcher’s and the reader’s understanding of the subject in question, a short study of the two countries regarding have been conducted and presented in this thesis. In short, the U.S. can be said to be a culture where the members are very straightforward and direct when they talk. This directness is something that influences many parts of their life and behaviors, such as how they negotiate and how they show their feelings. The Argentinean culture can be said to be time-flexible, which is shown by their long business meeting and how they before getting to the point in business interactions socialize with the other part. The thesis covers many different situations and cultural differences. The aim is not to give what could be perceived as situation specific recommendations but to enlighten the reader on the impact of culture.

Place, publisher, year, edition, pages
National Category
Business Administration
URN: urn:nbn:se:su:diva-5468OAI: diva2:195314
Available from: 2007-01-05 Created: 2007-01-05

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