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Resultatmätning av marknadsföringsåtgärder: - ett gränsland mellan marknadsföring och företagets ekonomistyrning
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2005 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Det sägs att hälften av alla pengar som investeras i reklam och marknadsföring är bortkastade. Sällan kan man med exakt vetenskap säga vad som har fungerat och vad som inte har fungerat i marknadsföringen.

Place, publisher, year, edition, pages
2005.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-5487OAI: oai:DiVA.org:su-5487DiVA: diva2:195335
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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CiteExportLink to record
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