The Risks of Direct Import of Private Label Groceries. : Managing the Image of Private Label
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
The market share of private label goods in grocery business is growing all the time. This means that ever bigger piece of company’s revenue pie is coming from the sales of private labels, and the financial value of the brand is increasing. Consumers are starting to be more conscious where the goods they buy originate. All these facts accumulate the need of extra carefulness when the buyers at purchasing departments of wholesalers are making purchasing decisions on private label items.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-5490OAI: oai:DiVA.org:su-5490DiVA: diva2:195343