Change search
ReferencesLink to record
Permanent link

Direct link
The Risks of Direct Import of Private Label Groceries. : Managing the Image of Private Label
Stockholm University, Faculty of Social Sciences, School of Business.
2005 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The market share of private label goods in grocery business is growing all the time. This means that ever bigger piece of company’s revenue pie is coming from the sales of private labels, and the financial value of the brand is increasing. Consumers are starting to be more conscious where the goods they buy originate. All these facts accumulate the need of extra carefulness when the buyers at purchasing departments of wholesalers are making purchasing decisions on private label items.

Place, publisher, year, edition, pages
National Category
Business Administration
URN: urn:nbn:se:su:diva-5490OAI: diva2:195343
Available from: 2007-01-05 Created: 2007-01-05

Open Access in DiVA

No full text

By organisation
School of Business
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 118 hits
ReferencesLink to record
Permanent link

Direct link