Positioning strategies in Russia: Swedish-related companies in Moscow and Saint Petersburg
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Several researchers and scholarly theses have described various Russian entry barriers and different strategies on how to enter this market. In contrast, few academics have given much reflection to how companies actually position themselves after a few years of operation, even if they all share a general view on the importance of positioning. There are also agreements on how internal controllable capabilities and external uncontrollable market factors affect the optimal positioning strategy of a company.
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IdentifiersURN: urn:nbn:se:su:diva-5538OAI: oai:DiVA.org:su-5538DiVA: diva2:195401