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Invandrares behov av Internethandel
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2005 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Sverige har blivit ett mångkulturellt land där invandrare representerar 12 procent av befolkningen. De är inte bara en del av den svenska kulturen och livsstilen utan även av sitt hemlands kultur. Konsumtionsmönster påverkas av vilken kultur man tillhör. Det mångkulturella samhället ger upphov till ett mer differentierat konsumentbehov. Vi vill i den här uppsatsen ta reda på hur invandrares konsumtionsbehov ser ut när det gäller Internethandel.

Place, publisher, year, edition, pages
2005.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-5553OAI: oai:DiVA.org:su-5553DiVA: diva2:195418
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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