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Advertising - A Ludic Perspective
Stockholm University, Faculty of Social Sciences, School of Business.
2005 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The essay presents advertisign through a ludic perspective. The ludic - dealing with play and the different manifestations play has, together with the ways that play influences players actions and thoughts, is an area that, so far, has been meagerly explored within business research.

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Business Administration
URN: urn:nbn:se:su:diva-5567OAI: diva2:195433
Available from: 2007-01-05 Created: 2007-01-05

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