Advertising - A Ludic Perspective
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
The essay presents advertisign through a ludic perspective. The ludic - dealing with play and the different manifestations play has, together with the ways that play influences players actions and thoughts, is an area that, so far, has been meagerly explored within business research.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-5567OAI: oai:DiVA.org:su-5567DiVA: diva2:195433