Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
We have in this thesis made usage of a theory base in network and relationship marketing. With usage of tools, such as competitive intelligence, key account management and customer relationship management, we have built a process model for gathering information in business-to-business connections. In addition, there are influences from theory, which determines how this process should be performed.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-5614OAI: oai:DiVA.org:su-5614DiVA: diva2:195486