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Dialogens roll i modern relationsmarknadsföring
Stockholm University, Faculty of Social Sciences, School of Business.
2005 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Under de senaste decennierna har det enligt vissa forskare skett ett paradigmskifte inom marknadsföringen. Traditionell transaktionsmarknadsföring genom de fyra P:na (Produkt, Pris, Plats och Påverkan) har fått ge plats för relationsmarknadsföring.

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Business Administration
URN: urn:nbn:se:su:diva-5649OAI: diva2:195522
Available from: 2007-01-05 Created: 2007-01-05

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