To adapt or not to adapt: A study of global marketing’s applicability in China
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
The globalization of markets has been ongoing as an unbroken trend and tendency with the economic and technological developments. With more and more companies continue to expand their global reach, global marketing has become a topic of interest.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-5680OAI: oai:DiVA.org:su-5680DiVA: diva2:195556